In this episode of the Passports, Profits, and Pixie Dust show, we delve into crafting an effective social media content strategy for travel advisors and entrepreneurs. Lindsay Dollinger addresses the common dilemma of drawing a blank when posting on social media and introduces a simple formula to create engaging content consistently. The episode breaks down a three-post framework that includes educational, inspirational, and connection/conversion content, offering practical tips and examples for each type. Lindsay also shares insights on content batching, performance tracking, and provides a sample content calendar to streamline posting routines. Listeners are encouraged to join the Travel Agent Marketing Studio for more resources and prompts tailored to their travel businesses.

00:00 Welcome to the Passports, Profits, and Pixie Dust Show

00:19 The Content Creation Struggle

00:42 The Simple Formula for Engaging Content

01:58 Educational Content: Establishing Expertise

06:33 Inspirational and Engaging Content

08:10 Connection and Conversion Content

10:07 Implementing the Three-Post Framework

12:12 Sample Content Calendar

14:10 Conclusion and Additional Resources

Sign up for the Travel Agent Marketing Studio: https://www.lindsaydollinger.com/links

Connect with Lindsay: Learn more about the travel agent business or get quotes for a trip: https://www.lindsaydollinger.com/travel

Connect with Lindsay: https://www.lindsaydollinger.com

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