Speaking Your Brand: Public Speaking Tips and Strategies

396: Creating a Signature Talk that Attracts Paid Speaking Opportunities with Cherlette McCullough


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Are you ready to elevate your speaking game and attract lucrative speaking engagements?

Diane Diaz, our lead speaking coach, sits down with one of our clients, Cherlette McCullough, a licensed marriage and family therapist, to delve into the keys to crafting a compelling signature talk that not only resonates with audiences but also leads to paid speaking opportunities.

Key Highlights:

  • Cherlette’s Journey: Discover how Cherlette transitioned from community speaking to landing high-paying gigs by refining her presentations and focusing on impactful delivery.
  • Signature Talk Breakdown: Learn the components of Cherlette’s successful signature talk, “From Selfie to Self-Reflection,” and how her engaging approach and relatable content captivated her audience.
  • Audience Engagement Tips: Get inspired by Cherlette’s innovative strategies to involve the audience, making her talks memorable and actionable.
  • Visibility and Media Appearances: Understand the importance of visibility in the speaking world and how Cherlette leveraged media opportunities to expand her reach.
  • Coaching and Growth: Hear firsthand how working with a speaking coach can transform your presentations and boost your confidence, leading to more significant opportunities.

 

You’ll learn:

  • How a single talk led to multiple paid engagements for Cherlette
  • The unique activity  Cherlette used to captivate her audience and make her leadership talk unforgettable
  • Why it’s essential to think outside the box when choosing your speaking topics and audiences
  • How Cherlette’s consistent visibility and media presence has contributed to her speaking success

 

We know you’ll be inspired to get out there on the speaking circuit!

 

Links:

Show notes at https://www.speakingyourbrand.com/396/ 

Cherlette’s website: https://www.cherlettemccullough.com/ 

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Work with us in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 

 

Connect on LinkedIn:

  • Carol Cox = https://www.linkedin.com/in/carolcox
  • Diane Diaz = https://www.linkedin.com/in/dianediaz/
  • Cherlette McCullough (guest) = https://www.linkedin.com/in/cherlette-mccullough-22ab0b18/

Related Podcast Episodes:

  • Episode 373: From Free to Fee: How to Get an ROI from Speaking
  • Episode 367: Steps for Creating Your Speaking and Visibility Plan
...more
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Speaking Your Brand: Public Speaking Tips and StrategiesBy Carol Cox

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