In this episode of the Restaurant Rock Stars podcast, Roger chats with Reed Adelson, founder of Virginia's in New York City.

Listen to Reed's inspiring founder's story, his navigation through family traditions, the fierce competition of NYC's restaurant scene, and overcoming various challenges. Gain insights on onboarding, staff training, marketing, and maintaining profitability in a high-cost city.

Discover Reed's personal restaurant journey, from his first job in a Tampa steakhouse to working with renowned chefs like Charlie Trotter and eventually establishing Virginia's. Learn about his approach to menu creation, front and back of house dynamics, event pop-ups, and the importance of location.

Don't miss this deep dive into the passion and strategy behind running a successful restaurant in one of the most competitive markets in the world.

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