In this episode with David Fafara, we discuss keeping it simple stupid, giving back to the community, being a hustler, starting small and scaling up, giving before you get, continuous learning, doing one thing really well, educating your staff and guests, scaling a business, and being someone's exit strategy.

Chicago native, David Fafara is a graduate of North Park and West Virginia where he focused on physical education and counseling. In 1993 Fafara started a small coffee roaster called Shenandoah Joe. Almost 25 years later, this little specialty coffee roaster has expanded to 4 locations and is a staple in the Charlottesville community.