Making assumptions during your prospect conversations is a clear indicator of an amateur (sales) mindset. It limits the trust you build, what you learn, and creates the prototypical sales experience that your prospects have come to expect. Every time you assume anything, you make it easier for the prospect to disqualify you and harder to differentiate yourself from your competition. In this episode, Dan and Kiley break down the four most common assumptions sales professionals make and the impact they have on your ability to help your prospect debate change.