I first met Cinnamon in a Facebook group actually. Cinnamon used her expertise in Squarespace to help me optimize my site at the time. Our friendship has grown over the years, and we often are in contact. I love hearing her perspective as she considers herself to be a little bit different than a lot of others in her field. And I would agree and think she is different in the best ways. 

When you look at a lot of creatives, especially on social media, there are certain things about them that kind of tend to be the same. Which has me thinking: Should you build a personal brand when you feel like you don’t quite fit that mold? Let’s hear what Cinnamon has to say!