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In today’s episode I’m joined by Sarah Lyon, an interiors writer who’s written for Architectural Digest, Apartment Therapy, New York Times, Washington Post, and more! 

She loves highlighting small businesses by always trying to cover a blend of big names and new talent. 

In this episode we answer: 

-How important are photos/professional photography when pitching for media

-How you can pitch your product vs your expertise

-Why you NEED an online presence, and what journalists actually look for when googling you

-How to master the pitch that significantly puts you ahead of other industry experts (even if they have more experience) 

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram