Mike Petrella (Facebook) is a Master HIT Certified (S.P.A.R.T.A.) trainer, MEDX/HIT Certified (IART), and winner of the "Most Innovative Training Program" with the World Head of Family Sokeship Council. He owns and operates STG Strength and Power in Ontario, Canada, which is one of the finest and best equipped private strength and conditioning facilities in the world.

In this episode, Mike shares his thought process and mindset that goes into planning a new HIT studio, finding a location, target market, promotional and launch phase, acquiring your first customers, designing studio facilities, and much more.

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