Welcome back to the Hosting Hotline! This is an Ask Me Anything where each week we’ll answer your questions on Airbnb, STRs, real estate, and everything in between.

Jenny asks:

My first STR is undergoing some major construction, and we're hoping to launch it by this winter. I'm really lucky to say that I already have a social media presence as a travel and outdoor lifestyle blogger. We have around 50,000 followers across platforms, and I want to utilize this existing audience to promote the rental. But I don't want to change my handles. So what do I do? Do I create a separate account for the rental and start all over? Or do I somehow utilize what I already have?

(00:00:00) Introduction

(00:02:28) How To Weave Together Multiple Social Accounts

(00:04:41) Leveraging SEO & Email Lists

(00:08:04) Ensuring Your Content Resonates With Your Audience

Thanks to everyone who submitted questions. To hear your voice on the show and send a question to Sarah and Annette, submit your burning hosting questions at: hostinghotline.com.

Resources:

• Click here for full show notes

• Jenny’s Instagram: @girlof10000lakes

• @arrowsandbow

• Video: Marketing for Airbnb Hosts

• Airbnb Essentials Checklist: hostchecklist.com

Thanks for Visiting is produced by Crate Media.

Mentioned in this episode:

StayFi | Go to www.stayfi.com and enter TFV to get 50% off your first three months.

Quiz | Take our quiz to reveal your hosting personality style!

Breezeway | Get Breezeway’s full guidebook, messaging, and operations tools for just $19.99 per unit per month!