The Color of Money | Transformative Conversations for Wealth Building

41. Buyer Representation for Homebuyers with Patricia Long


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Worried about how you’re going to earn your buyer commission after the Sitzer-Burnett lawsuit ruling? You definitely aren’t alone. But Patricia Long, broker and co-owner of Keller Williams Preferred Properties, is here to talk us through it.

On one level, nothing has really changed. You should have already been requesting your client sign a buyers’ agreement that says they will pay you if the seller does not. You should have already been showcasing your value and going above-and-beyond for your clients.

On another level, this could be devastating for first-time home buyers who can barely afford the down payment, but can’t afford to pay the buyer commission out of pocket. These buyers are often black. They will likely either be left behind, taken advantage of, or not catered to.

So what can we do? Tune in to hear Patricia’s advice on engaging politically, fine-tuning your value proposition, and doubling down on relationship-building.


Resources:

  • Learn more at The Color of Money
  • Read Millionaire Real Estate Agent 
  • Sign up for the free class on how to understand and demonstrate your value by the National Association of Real Estate Brokers.
  • Become a real estate agent HERE


Connect with Our Hosts


Emerick Peace:

  • Instagram: @theemerickpeace
  • Facebook: facebook.com/emerickpeace


Daniel Dixon:

  • Instagram: @dixonsoldit
  • Facebook: facebook.com/realdanieldixon
  • LinkedIn: linkedin.com/in/dixonsoldit
  • YouTube: @dixongroupcompanies


Julia Lashay:

  • Instagram: @iamjulialashay
  • Facebook: facebook.com/growwithjulia
  • LinkedIn: linkedin.com/in/julialashay/
  • YouTube: @JuliaLashay


Bo Menkiti

  • Instagram: @themenkitigroup
  • Facebook: facebook.com/obiora.menkiti
  • LinkedIn: linkedin.com/in/bomenkiti/


Produced by NOVA Media


This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

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