Research shows that once someone has made a commitment - they’re more likely to follow through with the next step. It’s known as the “Commitment Bias” and you can make the most of it to get more sales, more engaged community members and more impact...

In today’s episode, hosts Suzi Dafnis and Michelle Falzon are talking about how you can use micro commitments to create more compelling content - whether that action is for people to join your community, or to support a cause, or buy your product, or make a change in their life... whatever outcome you are looking to bring into the world... it really helps to think about the level of commitment you are asking for and when you ask for that commitment.