It’s tempting to believe that marketing success requires fancy strategies or following trends—but your next right move is likely hiding in plain sight. In this episode, I walk you through one of the simplest yet most powerful tools you have for better, more effective marketing: your own data.

If you’ve ever had a client reach out, you already have valuable insights you can use to make marketing decisions with more clarity and less guesswork. I’m sharing how to collect that data, what to do with it, and how to use it to focus your energy where it really counts. Whether you’re drowning in “shoulds” or just not sure where to go next, this episode will help you find focus—and stop wasting time on things that aren’t working.

Here’s what you’ll learn in this episode:

1️⃣ The one question you should ask every new client—and how their answer reveals your highest-ROI marketing channels

2️⃣ How to track your weekly inquiries in under 5 minutes to uncover rich trends about what’s actually working

3️⃣ What last year’s survey showed about the most effective (and least effective) strategies therapists are using today

Resources & Links Mentioned:

• Take the 2025 State of the Industry Survey: walkerstrategyco.com/survey
• Confident Copy: walkerstrategyco.com/cc
• PsychToday Success Pack: walkerstrategyco.com/ptsp
• The Walker Strategy Co website: walkerstrategyco.com
• Episode on rethinking networking: walkerstrategyco.com/show-notes/11

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Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.