Joanna Griffiths founded the undergarment company KNIX 12 years ago and she hasn't looked back since. Famous for its leak proof underwear, KNIX has grown into a global brand. Though Joanna sold 80% of it to a Swedish firm a few years ago for a cool $320 million, she remains at the helm of the company and is constantly innovating and bringing new products to the market with attention-grabbing commercials featuring the biggest celebrity names and regularly going viral on social media. She is on a mission to normalize periods and perimenopause for my generation and the ones coming up behind us. Listen to how she has built her business around empowering women, how her company is changing the way we talk about periods and how she is grabbing perimenopause by the horns and helping women take control too. 

Episode supported by @felixhealthca (felixforyou.ca)!

Find Melissa Grelo on Instagram @MelissaGrelo and @AgingPowerfullyWithMG, or on her website AgingPowerfullyWithMelissaGrelo.com. Find clips of the show on YouTube @MelissaGrelo. 

Producer: Melissa Grelo. 

Audio/Video Producer and Editor: Drew Garner.