Passports, Profits and Pixie Dust | Business Systems, Coaching & Marketing for Female Entrepreneurs

411. The Taylor Swift Business Strategy


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In this episode of the 'Passports, Profits, and Pixie Dust' podcast, Lindsay Dollinger discusses valuable business lessons derived from Taylor Swift's career and strategies. Focusing on key themes such as owning your story, building a loyal community, protecting your work, and the importance of innovation and consistency, the episode demonstrates how entrepreneurs can apply these principles to grow their own businesses. The host emphasizes the power of storytelling, the importance of strategic collaborations, and the necessity of creating an unforgettable customer experience. Listeners are encouraged to be creative, have fun in their business endeavors, and focus on building meaningful connections with their audience.


00:15 Learning Business Lessons from Taylor Swift

02:13 Owning Your Story and Brand

04:16 Building a Loyal Community

05:39 Protecting Your Work and Advocating for Yourself

06:15 Innovating and Surprising Your Audience

07:00 Consistency Meets Reinvention

08:27 Creating an Experience, Not Just a Product

09:11 Strategic Collaborations

09:48 Building Buzz with Teasers

10:46 Non-Traditional Marketing Channels

11:25 Visual Branding and Merchandising

13:05 Personal Narrative and Emotional Vulnerability

14:27 Strategic and Focused Rollouts

16:22 Conclusion and Final Thoughts

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Passports, Profits and Pixie Dust | Business Systems, Coaching & Marketing for Female EntrepreneursBy Lindsay Dollinger

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