Documenting family recipes, managing a food blog as a family of four, and writing a James Beard-nominated cookbook with Sarah and Kaitlin Leung from The Woks of Life.

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Welcome to episode 416 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sarah and Kaitlin Leung from The Woks of Life.

Preserving Family Recipes with a Food Blog

For Sarah and Kaitlin Leung, their food blog, The Woks of Life, is a family affair. They have run the blog with their parents, Judy and Bill, for over ten years, and now they all work together full-time!

Bjork chats with Sarah and Kaitlin about the early days of The Woks of Life, including why they started documenting their family’s Chinese recipes, and how they grew their site while working full-time.

Sarah and Kaitlin share more about the division of labor when running a food blog as a family, and what they’ve learned over the last ten years of blogging. They have a really unique perspective on food blogging, and it’s a can’t-miss episode.

In this episode, you’ll learn:

• More about being nominated for a James Beard Award for their cookbook.
• The origin story of The Woks of Life back in 2013.
• Why they wanted to preserve and document their family’s Chinese recipes on the blog.
• What the division of labor looks like amongst the four family members behind The Woks of Life.
• How they transitioned to running their blog full-time, and the changes they made during that time that were most beneficial for the growth of the blog.
• How the skills from their previous jobs translate to running the blog.
• What international site traffic looks like for Woks of Life, and how it affects RPMs.
• What advice they would give to beginner bloggers.

Resources:

• The Woks of Life
• The Woks of Life Cookbook
• Clarkson Potter
• Pinch of Yum
• Chinese Ingredients Glossary
• Google AdSense
• Raptive
• The Go-Giver
• Optin Monster
• WeChat
• Designing Your Life
• Designing Your New Work Life
• Follow The Woks of Life on Instagram and Facebook
• Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by Once Coupled, the development agency behind the brand ​Small Plugins​. To get a 70% discount on ALL (current and future) Small Plugins plugins, get early access to test new plugins, and vote on ideas for the next plugin, go to foodbloggerpro.com/small. 

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

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