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In this episode of ‘The Art of Selling Online Courses’, Anf and I will talk about the importance of storytelling in sales. We will dive into the decision making process when buying something and discuss why social proof is an important part of that process.

We will explain where case studies fit into the funnel and what is the difference between them and testimonials.

Lastly Anf will share with us his framework for creating strong case studies so you can get the most out of them!

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