The Kris Gethin Podcast

42. Visionary and Founder of Bodybuilding.com Speaks about Virtual Reality and the Future of Fitness


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Meet Ryan DeLuca: He's the founder of Bodybuilding.com, reigning Idaho champion of Nintendo, and presently the co-founder of Black Box VR.

Ryan was still in high school when he started selling fitness advice online. At 20 years old he founded Bodybuilding.com in his garage. He knew he was onto something big, but did he know he’d be leading the world’s largest health and fitness e-commerce website for the next 17 years?

Under Ryan’s leadership, the company skyrocketed to nearly $500,000,000 in annual revenue before he stepped down as CEO in 2015. Ryan was temporarily retired for only six months before BlackBox VR was born, merging his continued passions of technology and fitness to help people transform their lives.

Tune in to hear Ryan’s story, his thoughts on the future of fitness, and his recommendations for success.

Featured Guest: Ryan DeLuca

  • Email
  • Website
  • Facebook
  • Twitter

Related Links/Products Mentioned

  • BlackBox VR 
  • Joe Weider 
  • Bodybuilding.com
  • The Lean Startup
  • The Four Steps to Epiphany
  • How to Win Friends and Influence People
  • Influence: The Psychology of Persuasion
  • The Joe Rogan Experience
  • The Fitness Business Podcast
  • Voices of VR
  • Masters of Scale

Episode Sponsor

  • BiOptimizers Nutrition: BiOptimizers help you improve your performance from the inside out. Use the coupon code KRIS20 upon checkout and get 20% off all of their products.

Connect with Kris Instagram: @krisgethin

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The Kris Gethin PodcastBy Kris Gethin

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