Data Meets Design: The Secret to Maximizing Airbnb Revenue

Welcome back to Thanks for Visiting! In this episode, we dive into the intersection of data and design with Bri and Jordan from Somerled, a team that blends market research with creative vision to maximize short-term rental revenue. Whether you’re looking to increase bookings, refresh your property, or design with intention, this episode is packed with actionable tips and insights to elevate your hosting game.

Episode Highlights:

(00:01:00) #STRShareSunday: Stay at Holly House

We feature this vibrant property tailored for bachelorette stays. From the selfie station and makeup vanity bar to a stunning outdoor mural, this listing is a masterclass in guest-focused design.

(00:03:00) Guest Introduction: Bri and Jordan from Somerled

Learn how these co-founders combine backgrounds in marketing and interior design to create data-driven strategies for STR properties.

(00:08:00) What Is Data-Driven Design?

Bri and Jordan explain their process, from competitor analysis to designing spaces that resonate with target audiences.

(00:12:00) Common Design Mistakes

Discover the pitfalls of overly personalized design, “home goods specials,” and skipping competitor research—and how to avoid them.

(00:18:00) Bed Configurations That Work

Why your bed setup matters and how to tailor it to your guest demographic, from families to bachelorette groups.

(00:22:00) The Power of Professional Photography

Bri and Jordan share why great photos, lifestyle shots, and intentional styling are non-negotiables for a standout listing.

(00:30:00) Case Study: College Station Transformation

How Somerled helped a Texas A&M property exceed expectations with subtle design nods to its niche market.

(00:38:00) Amenities That Stand Out in 2025

From private island putting greens to karaoke rooms, learn what’s trending and how unique amenities can drive bookings.

(00:50:00) Bootcamp Reminder: Listing Audit Made Simple

Don’t miss our January Bootcamp, designed to help you audit and optimize your listings for 2025 success.

Resources Mentioned:

• #STRShareSunday: @stayathollyhouse
• Somerled Designs: SomerledDesigns.com
• Check Out the Texas A&M Property: thefieldhousecstx
• January Bootcamp: SAVE YOUR SEAT!
• Watch 7 Design Mistakes Every Airbnb Host Makes: Subscribe to our YouTube Channel!

Mentioned in this episode:

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Make More Money in 2025! Join us for a Pricing Boot Camp!