Blogging within a narrow niche, diversifying your income streams, and growing your team with Amy Palanjian from Yummy Toddler Food.

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Welcome to episode 425 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amy Palanjian.

Thriving within a Niche and Creating Your Dream Job

Amy Palanjian first started her blog, Yummy Toddler Food, in 2014. Since then, she has been incredibly intentional about every aspect of her business, from her content strategy and becoming an authority in her niche, to diversifying income streams and email marketing.

In this interview, Bjork and Amy chat about all of these aspects of her business, and how she has worked to create a role for herself at Yummy Toddler Food that looks as close as possible to her dream job.

It’s a must-listen episode for anyone thinking about picking a niche, and how to grow your business within that niche.

In this episode, you’ll learn:

• About Amy’s career journey, from working in magazines to starting Yummy Toddler Food in 2014.
• What skills and knowledge Amy uses towards food blogging from her decade in the magazine industry.
• How she has built her affiliate marketing strategy.
• What it’s like to blog within a narrow niche.
• How she strategized to diversify her income streams.
• Why she decided to transition from selling ebooks to selling a printed cookbook.
• How and why she outsourced certain tasks in her business.
• The process that she used to organize all of her business-related files.
• How she built her job description to reflect what she actually enjoys doing.
• Her approach to email marketing, and why she uses both Substack and ConvertKit.
• Her strategy for growing her email list.
• Why she chose to work with a manager for her sponsored content.

Resources:

• Yummy Toddler Food
• Squarespace
• WordPress
• Pinch of Yum
• Yummy Toddler Food eBooks and Cookbook
• Emily Perron
• The Food Blogger Pro Podcast #286: Build Your Team – How to Write an Eye-Catching Job Listing and Hire the Right People with Emily Perron
• The Food Blogger Pro Podcast #365: How to Find Your Zone of Genius and Hire the Right People with Emily Perron
• Google Workspace
• Substack
• ConvertKit
• Email Crush by Matt Molen
• Mailchimp
• The Food Blogger Pro Podcast #201: Email Marketing for Bloggers with Matt Molen
• Canva
• Cookit Media
• MealPro App
• Follow Amy on Instagram and Facebook
• Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership