LISTEN TO THIS EPISODE IF YOU WANT TO BUILD THE MOST POWERFUL SALES CHANNEL FOR YOUR PRODUCT BASED BUSINESS

Ads are converting, but customers aren’t sticking. Retail placements are happening, but profits aren’t growing. And it’s not because people stopped buying…it’s because how people discover, evaluate, and commit to brands has fundamentally changed.

In this episode of the Business Growth Podcast, we’re unpacking what’s really going on.

I break down why even big, established brands struggle to maintain sales and loyalty, why direct-to-consumer strategies are now essential, and what every product-based business needs to thrive in 2026.

In this episode:

• Why retail placements and ad spikes don’t guarantee lasting growth

• The one sales channel every modern brand must master

• How consumers are vetting brands via social media and websites before they buy

• Why connection, community, and messaging now outperform scale alone

• The four pillars every brand must master

• How optimizing these pillars improves every other marketing channel: ads, influencer campaigns, PR, and more

• The difference between building transactions vs. building a legacy brand

• Why retention and repeat buyers are far more profitable than one-time sales

• How digital-first brands are winning in retail and online simultaneously

• Actionable steps to audit your business and ensure nothing slips through the cracks

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Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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