If you could build deep client trust in 10 minutes flat—every time—what would that do for your business?

Hey there, Rainmakers!

In this episode, I sit down with my friend and fellow Guild Mortgage coach Ryan Erekson, a system-building genius who’s redefining how loan officers connect, coach, and close.

Ryan’s not chasing numbers for ego—he’s obsessed with mastery, freedom, and helping others win. Together we explore how he’s using AI to coach himself, streamline his business, and build systems that actually create connection instead of killing it.

He also breaks down his signature 10-question framework—a simple, strategic sequence that turns every intro call into a relationship built on trust and clarity. If you’ve ever wanted to lead with confidence, eliminate inefficiency, and serve your clients with more heart and less hustle, this episode will hit home.

Key Insights:

• The exact 10-question framework that builds instant client trust
• How to ask smarter questions that unlock real answers
• Why curiosity—not hustle—is your top sales advantage
• How to use AI as a personal coach to save hours each week
• The “3x3 Momentum Plan” for fast, focused goal setting
• How to systemize both efficiency and joy in your work
• Why focusing on less helps you move faster and win bigger

Are you ready to make it rain? Let's do this!

Guest links:

Ryan on LinkedIn:

https://www.linkedin.com/in/ryanerekson/

Ryan on Instagram:

https://www.instagram.com/ryanereksonmortgage/

Watch the Sales Mastery with Ryan Erekson replay on YouTube (October 9)

https://www.youtube.com/watch?v=VIuqa9fQ3B4&list=PL6CwzkmyOVMpCUShdcBv8wNKgB_Ymb5Ac

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Every week, I share one key lesson from my billion-dollar career in mortgage lending—from sales psychology and leadership to mindset and systems that create true freedom. No fluff. Just real-world insights that help you close more deals and lead with confidence.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/