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How Do You Stand Out in the Middle of the Commodity Jungle?

We had a great caller from down under - Jared - who claims we’ll give him a ripper (we think that means we’ll give him a good answer!)   On this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale take on Jared's question about how to stand out against the competition. They frame this topic a little differently - mainly, how do you distinguish yourself “through the customer’s eyes” in a world that is trying day and night to commoditze you?    They also get into the proper dialogue to use when you’re attempting to do that.    And, of course, the guys do a bit of music trivia to start the show. 

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