LISTEN TO THIS EPISODE IF YOU HAVE A BORING PRODUCT BUT WANT TO STAND OUT

In this episode of The Business Growth Podcast, we’re breaking down one of the biggest myths in business: that you need a revolutionary product to stand out. We’re diving into three brands that entered extremely saturated, “boring” categories. Graza (olive oil), Touchland (hand sanitizer), and Vacation (sunscreen). And, how they became household names in 2025 without inventing anything new.

Saturation is not your problem. Your positioning is. And if you’re willing to shift from selling features to selling feeling, you can break through the noise too.

In this episode:

• Why you don’t need a revolutionary product to build a breakout brand
• How Graza turned olive oil into a countertop statement
• How Touchland made hand sanitizer a lifestyle accessory
• How Vacation transformed sunscreen into a nostalgic, leisure driven brand
• The real reason great products don’t sell
• Why saturation isn’t your problem
• The biggest branding mistake founders make in crowded markets
• Why AI cannot build your differentiation for you
• How to become an “industry of one” without reinventing your product
• The action step to start standing out today

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Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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