In this special episode, I celebrate 10 years of running Membership Academy by sharing the biggest insights and lessons I’ve learned along the way.

I pull back the curtain on both the triumphs and tough moments, going beyond surface-level tactics to discuss what really matters for long-term membership success.

From dealing with imposter syndrome to the importance of feedback and embracing imperfection, I dive into the realities of membership site ownership.

Whether you're just starting out or scaling your community, this episode delivers honest, hard-won wisdom for building a thriving membership business.

In this episode:

• What are the most important lessons I’ve learned from a decade of running a successful membership?
• How do you create effective, focused learning content without overwhelming your members?
• Why is stepping back from being the “guru” essential for building a vibrant membership community?
• How can feedback, data, and embracing imperfection help you grow and maintain a healthy membership site?

Key Quotes & Takeaways:

"If you are looking for a magic bullet, the magic bullet is not marketing strategies. It's not an ad strategy, it's not wording in a social media caption, it's not a funnel, it's not closing your doors and opening it. There is no magic bullet in marketing, but the magic bullets for membership and for all business is feedback and data."

"Not hearing from people, not seeing people in your community, doesn't mean they're not happy, doesn't mean they're not active. And even, even if they're not lurkers like I am, some people will be part of your membership and be happy paying just because they like to know that it is there when they need it."

"People are there for transformation, not information. And if they can accomplish something significant in just five minutes of logging into your membership site and never log in again the rest of that year, but that five minutes moves the needle for them in a way that is seriously groundbreaking, then they're going to be happy."

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