In this special anniversary episode, I take a deep dive into what the future might hold for the membership industry over the next decade.

Drawing from my experience and industry insights, I explore how foundational principles will persist even as we face seismic changes driven by technology, consumer expectations, and a rapidly evolving online landscape.

I address the challenges and opportunities that come with AI, the need for community-centric memberships, and how to futureproof your business in the face of increased competition and commoditization of content.

If you want to stay ahead in the membership world, this episode is packed with the big-picture thinking you'll need.

In this episode:

• What key industry shifts are redefining the membership landscape as we look ahead to the next ten years?
• How will artificial intelligence impact the creation, delivery, and perceived value of membership content?
• What are the foundational principles that will remain essential for long-term membership success?
• Why is building community, personal connections, and trust more critical than ever for thriving memberships in the future?

Key Quotes & Takeaways:

"Knowledge and content can no longer be your selling point. You should not be aiming to be the Netflix of your industry. If you're trying to be the Netflix of yoga, the Netflix of marketing, the Netflix of drumming, you, your business will die within the next decade because content is becoming so, so over commoditized, it's becoming so accessible and there is so much slop, there is so much to wade through and your audience isn't always going to know the difference in quality and it's not always going to be able to care."

"If you can find ways to shorten the path between problem and solution, to remove friction and deliver real tangible results, you're going to be more likely to succeed over the next decade."

"Whereas I think quite often we've always jealously guarded our audience, like we don't want our audience to hear from anyone else who has too much expertise or might, might take their dollars away from us or anything like that. I think people are really, really going to tap into the power of collaboration even more than they ever have."

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