Women in The Coaching Arena

44 | Choose Your Hard


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In this empowering episode of "Women in the Coaching Arena," Jo delves into the critical choice between different types of challenges in business and life, offering insightful reflections and practical advice for coaches navigating the complexities of entrepreneurship. Tune in to explore why embracing your chosen 'hard' can lead to immense personal growth and fulfillment.

[00:00:00] Introduction

  • Jo Lott, a business mentor and ICF accredited coach, welcomes listeners.
  • Discussion on the challenges faced by coaches, including fear, self-doubt, comparison, and anxiety.

[00:01:00] Choose Your Hard

  • Jo shares a pivotal quote: "Choose your hard" and reflects on its meaning.
  • Personal anecdotes about her business challenges and the anxiety of change and growth.

[00:02:00] The Reality of Entrepreneurship

  • Jo discusses the constant challenges in running a business.
  • Emphasises that entrepreneurship is hard but fulfilling.

[00:03:00] The Never-ending To-Do List

  • Jo talks about the difficulty in switching off from business responsibilities.
  • The constant planning and thinking about business, even during downtime.

[00:04:00] Success Myths on Social Media

  • Debunking the myth that success is easy.
  • Sharing insights from masterminds and personal experiences about the everyday challenges of entrepreneurship.

[00:05:00] Comparing Corporate Work and Entrepreneurship

  • Reflections on the differences in workload and challenges between corporate roles and entrepreneurship.
  • Discussing the politics and limitations in a corporate environment.

[00:06:00] Finding Fulfillment in Hard Work

  • The unfulfilling nature of corporate work versus the rewarding aspect of entrepreneurship.
  • Jo talks about the alignment with personal values and the freedom entrepreneurship offers.

[00:07:00] The Joys and Challenges of Building a Business

  • The responsibilities and uncertainties of growing a business.
  • The rewarding nature of entrepreneurship and personal growth.

[00:08:00] The Continuous Growth Journey

  • Emphasizing the importance of continual personal and business growth.
  • Facing and overcoming challenges as a crucial part of entrepreneurship.

[00:09:00] Making the Choice

  • Encouraging listeners to reflect on their choices and the types of challenges they want to tackle.
  • Discussing the importance of small actions leading to significant successes.

[00:10:00] Client Stories and Inspiration

  • Sharing a story of a client, Yvonne, and her transition to full-time entrepreneurship.
  • The growth and learning experienced through entrepreneurship.

[00:11:00] Embracing the Challenges

  • Acknowledging that success is never easy and that challenges are common.
  • Discussing the importance of accepting and facing challenges.

[00:12:00] Continuous Self-Improvement

  • Insights from Gabby Bernstein's and Denise Duffield Thomas's experiences on continuous personal development.
  • The ongoing work on mindset and self-improvement.

[00:13:00] Conclusion and Resources

  • Jo invites listeners to share their choices and reflections.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

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Women in The Coaching ArenaBy Joanna Lott

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