Your abandoned cart content is some of the most important strategic content you can be creating in your business. The people abandoning your cart are most likely your best potential customers - after all, they got all the way through your marketing process, chose the product or service they wanted and it was only at that last moment that you lost them - and that could have been for a variety of reasons that may mean they STILL want to buy that particular item from you. In this episode of Content Sells, Suzi Dafnis and Michelle Falzon look at how to prevent them abandoning the shopping cart in the first place, and what to do to recover them if they do.