Are the gifts you are giving to people just turning them off? John Ruhlin joins the show today to teach us about good, and bad, gift giving. In the business world, gifts can be a great way to build and maintain important relationships. But they can backfire if you have not invested the intentionality that the process deserves. John’s new book, “Giftology,” breaks it all down.

John Ruhlin got his start selling Cutco knives in order to pay for med school. There, he developed his own strategy and rose to be Cutco’s #1 knifes sales representative. Now, as the founder of the Ruhlin Group, John advises companies and entrepreneurs on gift giving. He has worked with the Chicago Cubs, Morgan Stanley, Keller Williams, Jacksonville Jaguars, Shell, Caesars Palace and many more organizations and individuals looking to build meaningful relationships through giving gifts.

Tune into this episode to learn concrete tips on how to pick good gifts, including ones that are scalable and will not break the bank. You will also learn about how to put together a proactive strategy, including the timing of gifts and how much to invest in them. Gift giving is a powerful relationship-building tool; learn how to use it skillfully.

Check out John Ruhlin’s book, "Giftology," today. Through poignant personal stories and data-backed evidence, Ruhlin breaks down how you can master the magic of Giftology.

To learn more, and for the complete show notes, visit: the1thing.com/pods.

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Produced by NOVA Media

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