What's it like to build a thriving strength studio that makes a meaningful difference in your older clients' lives and a powerful impact on your family? Simply Strong founder Ed Collins joins us to talk about his journey in designing a business geared toward helping the older population get stronger, live better and happier lives, and how you can tap into and serve this market in a way that enriches not only your fitness business but also in the lives of the clients you serve. In this episode, we talk about specific marketing strategies and tactics, designing appropriate workout experiences, the little things you can do that can have a big impact and set you apart from your competition, and so much more. This episode is one of the more eye-opening ones we've done, especially when it comes to thinking about what may be one of our more underserved segments of the potential market. *** 📈 Get EXCLUSIVE 1-on-1 HIT Business Coaching from Master Trainer Pete Cerqua — LIMITED slots; join the waitlist NOW 🏛️ Don't want to wait? Join the best HIT Business Community Here *** 📩 Download a FREE step-by-step guide on how to build a referral machine *** 🎬 For the complete show notes, links, and resources, click here