In this episode, I dive into the five best investments I’ve made for my membership business—investments that made a significant impact and helped the business to grow sustainably.

I reflect on where I chose to put my time, money, and attention, and why those decisions moved the needle more than anything else.

You’ll hear candid insights drawn from my own experiences, including both the mindset behind these choices and the practical benefits they brought.

If you’re looking for guidance on where to best invest for maximum results in your own membership business, this episode is for you!

In this episode:

What types of investments have delivered the biggest positive impact on my membership business’s growth and sustainability?

Why is attending live, in-person events so valuable for online business owners, and what unique benefits do they offer?

How can joining other memberships, upgrading audio/video equipment, and hiring specialized support each play a critical role in membership business success?

What’s the value of masterminds and high-level group programs for established membership business owners looking to hit the next level?

Key Quotes & Takeaways:

"Not only does that help me know that I'm doing my job in helping as many membership owners as I can the right way, but it helps us to reach much wider and make more of an impact across the membership industry."

"Some of the best returns that I've ever had in an investment for my business has been getting in those rooms, getting on those zoom calls with people of a certain level, at a certain point on their trajectory, with similar ambitions, similar mindset and ethos, working towards common goals, that has just been such a difference maker."

"I cannot understate the value of being in a collective that is focused, that is aligned in terms of their ambition, in terms of the kind of challenges you're facing, the kind of experiences you're having, that is so, so valuable and critical."

"Seriously, we are all online business owners and we can often forget the power of meeting up with people offline, but live events are where it's at. Make sure you go there. There's so many ways in which you can leverage them for your business."

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