Working as a food creator for 25+ years, transitioning from food blogging to Substack, and future-proofing your content against AI with David Lebovitz.

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Welcome to episode 443 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews David Lebovitz.

Why David Lebovitz Switched from Blogging to Substack (and How he Quadrupled his Income)

David Lebovitz is a pastry chef, cookbook author, and OG food blogger (he first started his blog in 1999!). He has witnessed every new platform, algorithm update, and trend in the last 25 years and is still one of the most successful food creators in the business.

In this interview, Bjork and David chat about David’s recent pivot from food blogging to his Substack newsletter. David shares what he loves about Substack, what he misses about blogging, and how he has had so much success with his newsletter.

We are big fans of David (and his sense of humor!) and know you’ll love this episode.

In this episode, you’ll learn:

• The importance of adapting or adopting as a creator.
• All about David’s journey through food blogging.
• Why David stopped blogging and switched to Substack (and what he misses about blogging).
• How and why he started doing Instagram Lives (and more about his success with them).
• How he approaches free vs. paid content on Substack.
• The meaning and importance of various metrics (like engagement) as a food creator.
• What it’s like to be a food blogger in France.
• What he would do differently if he were starting out as a food creator now.
• His thoughts on AI in the food blogging space and future-proofing against AI.

Resources:

• DavidLebovitz.com
• 129: Forging Your Own Path with David Lebovitz
• Baking Yesteryear
• Substack
• Simply Recipes
• David’s Podcast
• Saveur Magazine’s Blog Awards
• Drinking French
• 1000 True Fans
• L’Appart: The Delights and Disasters of Making My Paris Home
• Smitten Kitchen
• Dianne Jacob
• Follow David on Substack and Instagram
• Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by CultivateWP and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.