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Paul Smith is an author and business story telling expert. On this episode of The Salesman Podcast Paul is sharing how we can use stories to differentiate ourselves from the competition.
What you will learn in this episode:
In this episode Paul shares –

* Why you should find a great story teller and spend time learning how they do it
* The process of becoming incredible at sharing insights in a way people wan to listen to them
* How you can build rapport with a prospect quickly by telling a problem story

Resources mentioned:

* Paul’s newest book: Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale
* LeadWithAStory.com
* @LeadWithAStory
* Paul on Linkedin

 
Transcript:
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