In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale play a clip from Kristin Zhivago, Author of Roadmap to Revenue, who explores the idea of the buyer process map.

She also talks about one of our favorite topics which is intention, and how intention matters and how it's often at odds with the customer's intention.

Learn more about Kristin’s book, Roadmap to Revenue: http://a.co/e0DvD0w

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