In this special "From the Vault" episode, I dive deep into the biggest and most frustrating marketing myths that circulate in the world of membership sites.

After more than a decade of helping membership owners, I've heard it all—from secret silver bullets to outdated pressure tactics.

I unpack the myths, the nonsense, and the misleading advice that could be steering your membership off course.

Join me as I challenge some of the most common misconceptions and share what actually works for building and marketing a successful membership.

In this episode:

• Why is the idea that you have to pressure people to "buy today" potentially harmful to your membership business?
• Do you really need scarcity tactics to effectively market and sell your membership?
• Is it true that "a good product sells itself" and what role does audience building play in your success?
• Do you need a massive audience to launch and grow your membership, or can dedicated superfans be enough?

Key Quotes & Takeaways:

“Successful marketing is all about getting the right message, to the right person, at the right time.”

“Some people are just not ready to buy when you’re ready to sell. Your business and how you market it is actually more about being there when someone is ready to buy, rather than trying to force the sale too quickly.”

“If you’re not able to connect the dots and to compel people to put their hand in their pocket and pay you for the solution to their problem then it doesn’t matter how great your membership is, it doesn’t matter how great your product is. “Build it and they will come” is not a valid strategy.”

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