In this from the vault episode, I dive into the essential steps every membership site owner should take after launching their membership.

It’s not just about getting started—the real work begins once your site is live, and what you do next can make or break your success.

I revisit some timeless strategies for keeping your momentum strong, nurturing your new members, and planning for steady growth.

Whether you’ve just launched, stalled, or are looking ahead, this practical guide will help you set a solid foundation for your membership’s future.

In this episode:

• How can you effectively assess what worked (and didn’t) during your membership launch?
• What steps should you take to ensure new members are engaged and set up for success?
• How do you gather and leverage early social proof to fuel continued marketing?
• What are the best ways to follow up with non-buyers and plan your ongoing organic marketing efforts after launch?

Key Quotes & Takeaways:

“90% of success is all about what happens on the inside of a membership.”

“In the afterglow of your launch, those first 30 days or so, really keep an eye out for any posts, comments, and feedback that you can use from your community…and then turn that into marketing collateral.”

“You want those people that were on the fence during your launch and decided against joining to be kicking themselves for not signing up.”

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