Mastering the Business of Interior Design: Success by Design

45: Digital Marketing Strategy for Interior Designers with Jason Lockhart


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For most interior designers, marketing is throwing noodles at the wall and seeing what sticks. A little Instagram here, a little TikTok there, and maybe some paid ads for good measure. But deep down, you know that’s not a great way to run a business, increase visibility, or build brand awareness—let alone get paying clients! Wouldn’t it be great if someone who understood your industry could tell you exactly which marketing strategies you needed?

Meet Jason Lockhart! He’s an architect and digital marketing strategist who understands the interior design industry. He joins me today to discuss the best marketing channels for designers, the importance of understanding your most ideal client, website SEO best practices, and mistakes to avoid with paid ads. There is so much practical advice packed into this conversation! And even more nuggets in this week’s Coaching Corner. Let’s dive in!

Grab all the links and resources mentioned in this episode at

https://successbydesign.coach/podcast/b/digital-marketing-strategy-for-interior-designers

This podcast is brought to you in partnership with Leah Bryant Co.

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Mastering the Business of Interior Design: Success by DesignBy Katie Decker-Erickson, Business Coach for Interior Designers

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