In this from the vault episode, I dive into one of the most important yet often overlooked aspects of running a membership business: managing stress.

As memberships grow and evolve, it’s easy to find yourself overwhelmed by unrealistic expectations, perfectionism, and trying to do everything yourself.

I share eight actionable tips from the archives on how to ease that pressure and prevent burnout, with plenty of practical advice for maintaining your mental health and building a sustainable business.

Whether you’re just starting out or are an experienced membership owner, this episode will help you keep things in perspective and enjoy the journey.

In this episode:

• How can you set realistic expectations for your membership growth and success?
• What strategies help you avoid perfectionism and focus on sustainable, long-term progress?
• What boundaries and outsourcing tactics can reduce overwhelm and keep your work-life balance in check?
• How do you keep stress in context and avoid unnecessary anxiety about delays, changes, or member demands?

Key Quotes & Takeaways:

“With memberships, you get to set the terms. You get to create a business of your own design that fits with your goals for your life.”

“You're not creating a finished product, you're starting a journey. You have the freedom and flexibility to adapt and evolve your membership over time.”

“Don't try and do everything yourself. You're not a superhero.”

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