Should you start a second social media account for your online fitness business? Is that a giant mistake when you've already built an audience no matter what size that already has a know, like, and trust factor with you? In our ongoing series, "Ridiculously Dumb Stuff Trainers Do", I want to explain why you shouldn't create a new account and how to leverage your existing account instead.

 

Time Stamps:

 

(1:52) Reliability Comes Through Shared Values, Interests, and Beliefs

(3:03) Doubling Down on Your Personal Profile

(4:36) It’s Weird Talking to a Camera

(5:10) Connection Based Content

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