Developing your own product line, diversifying income streams, and increasing brand awareness with Barbara Hobart.

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Welcome to episode 455 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Barbara Hobart.

Creating Your Own Products and Adding a Revenue Stream

Barbara Hobart is a television writer and producer who also happens to work with food bloggers and other entrepreneurs to identify, create, and manufacture custom products.

In this interview, Bjork and Barbara chat about why food creators might consider selling their own products to generate new revenue streams and increase brand awareness. They walk through all of Barbara’s recommendations for how to develop, manufacture, and distribute a product, and what kinds of products tend to perform well for food creators.

We always love to chat about diversifying income streams on the podcast, and this is a great episode to get you thinking about how you might do that! Don’t miss it.

In this episode, you’ll learn:

• More about her background as a television writer and producer in Hollywood and how she (accidentally!) got started creating products.
• The importance of diversifying income as a creator.
• How someone should know if they’re ready to build a physical product and/or a brand that sells products as a digital creator.
• Her recommendations for how to easily create, manufacture, and ship a product.
• Products that food creators might consider selling (and how to get started).
• The difference between white-labeling something and creating a custom product.
• What to know about food safety, insurance, and the importance of due diligence when selling your own food products.
• Why selling your own products can help you control your bottom line.

Resources:

• BarbaraHobart.com
• 430: Grow Your Email List with ConvertKit’s Creator Network with Nathan Barry
• ConvertKit
• Primal Kitchen
• Shopify
• Pinch of Yum
• Nom Nom Paleo Spice Blends
• Best Ever Backdrops
• Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.