Is offering discounts the best strategy for high-intensity training businesses, or can you achieve success without them?

Discover Strength CEO Luke Carlson returns to the podcast to talk about what you need to know if you’re thinking about using discounts to get (or keep) customers, the right way to do these, and some big mistakes you need to avoid.

We go deep into the reasons why you should (or shouldn't) offer discounts, how your tactics can affect the quality of clients you attract, and how you implement these can affect how people see your brand, for better or for worse.

If you've ever thought about discounts or felt the pressure to offer these, this episode is for you!

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