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46. Getting Strategic About Research (feat. Kate Towsey, author of Research that Scales)
As tech layoffs and budget cuts dominate the start of the year, UX teams are navigating a critical challenge: proving the value of research while doing more with less. In this episode, NN/g Director of Research Maria Rosala sits down with ResearchOps pioneer Kate Towsey to explore how ResearchOps can help teams think strategically about the impact and efficiency of their research.
Learn more about Kate Towsey
Kate’s Book: Research That Scales: The Research Operations Handbook
Kate's Substack: Scaling and Systematising Research
Kate’s Masterclasses in Australia and Europe: Defining a ResearchOps Strategy, 2025
Kate's ChaCha Club - a member's club for ResearchOps professionals: https://chacha.club/
NN/g Courses and Content on ResearchOps
Full-Day Course: ResearchOps
Free Article: Research Ops 101
4-min Video: Strategic vs Reactionary Research
4-min Video: Research Repositories 101
3-min Video: Research Participant Database
View all episodes
By Nielsen Norman Group
4.7
104104 ratings
As tech layoffs and budget cuts dominate the start of the year, UX teams are navigating a critical challenge: proving the value of research while doing more with less. In this episode, NN/g Director of Research Maria Rosala sits down with ResearchOps pioneer Kate Towsey to explore how ResearchOps can help teams think strategically about the impact and efficiency of their research.
Learn more about Kate Towsey
Kate’s Book: Research That Scales: The Research Operations Handbook
Kate's Substack: Scaling and Systematising Research
Kate’s Masterclasses in Australia and Europe: Defining a ResearchOps Strategy, 2025
Kate's ChaCha Club - a member's club for ResearchOps professionals: https://chacha.club/
NN/g Courses and Content on ResearchOps
Full-Day Course: ResearchOps
Free Article: Research Ops 101
4-min Video: Strategic vs Reactionary Research
4-min Video: Research Repositories 101
3-min Video: Research Participant Database
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