Restaurant Unstoppable with Eric Cacciatore

464: What it means to be truly rich with Billy Terrell


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In this episode with Billy Terrell, we discuss:

  • Creating a feeling of camaraderie and comfort for your guest.
  • Being able to seperate the good drunks from the bad drunks.
  • Being able to tell bad drunk in the most polite way they're being a bad drunk.
  • Crazy stories from his Bull Riding days.
  • How success doesn't always have to be centered around money. It can also be centered around happiness.
  • The qualities of "bartender's bartenders."
  • As a bartender, why it is smart to put an end to conversations around religion and politics.
  • Love what you do. Your guest will feel it. They'll feel it even more if you don't love what you do.
  • The BBQ culture of sharing what you know.
  • Why sharing what you know is good for business and makes everyone better.
  • Your biggest competition being yourself.
  • Keeping it simple and being patient.

Hailing from Red Bay, AL, Billy Terrell got his food and beverage career started bartending. As far back as he can remember, whenever he was in a new city he made it his personal mission to hunt down that cities best BBQ. In 2002 Billy got the cooking itch while in Nashville cooking for inner city youth. That triggered a series of events which ultimately lead to The Beached Big and TinWest BBQ.

Favorite Success Quote or Mantra.

"If you are putting your name on it, it has to be as good as you can make it."

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Knowledge bombs
  1. Which "it factor" habit, trait, or characteristic you believe most contributes to your success?
    • Doing what he likes.
    • Being true to himself.
  2. What is your biggest weakness?
    • Time management.
  3. What's one question you ask or thing you look for during an interview?
    • Hire people you can get along to.
  4. What's a current challenge? How are you dealing with it?
    • Getting over his cold.
  5. Share one code of conduct or behavior you teach your team.
    • Believe in what you're doing.
    • If you are saying you are the best, you better believe it.
  6. What is one uncommon standard of service you teach your staff?
    • Eye contact.
    • Don't just hand people food, hand them your excitement for the food they're about to eat.
  7. What's one book we must read to become a better person or restaurant owner? GET THIS BOOK FOR FREE AT AUDIBLE.COM
    • Holy Bible
    • Smokin' with Myron Mixon: Recipes Made Simple, from the Winningest Man in Barbecue
  8. Share an online resource or tool.
    • Terry doesn't leverage online resources. He's more into
  9. What's one piece of technology you've adopted in your restaurant and how has it influence operations?
    • Square POS
  10. If you got the news that you'd be leaving this world tomorrow and all memories of you, your work, and your restaurants would be lost with your departure with the exception of 3 pieces of wisdom you could leave behind for the good of humanity, what would they be?
    1. Listen to your customers... to a point. You can't please them all.
    2. Leave a legacy.
    3. Love everyone.
Contact Info @thebeachedpig Thanks for Listening!

Thanks so much for joining today! Have some feedback you'd like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for the Restaurant Unstoppable Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

And finally, don't forget to subscribe to the show on iTunes to get automatic updates.

Huge thanks to BILLY TERRELL for joining me for another awesome episode. Until next time!

Restaurant Unstoppable is a free podcast. One of the ways I'm able to make it free is by earning a commission when sharing certain products with you. I've made it a core value to only share tools, resources, and services my guest mentors have recommend, first. If you're finding value in my podcast, please use my links!
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