What would it take for you to build a world-class HIT studio brand from the ground up? Luke Carlson returns to the podcast to talk about the origin of Discover Strength and how he went from being unsure of what he wanted to do in life to finding the very thing he wanted to pour his heart into — we talk about the valuable lessons every aspiring HIT business entrepreneur and strength trainer can take away from his journey. If you've ever wanted to know what it's like to find your north star as a personal trainer or a HIT studio owner, this episode is a must-listen! *** 📩 Download a FREE step-by-step guide on how to get endless referrals NOW *** ♣️ Join the Best HIT Business Membership Here *** 🎬 For the complete show notes, links, and resources, click here