eCommerce Badassery

47. From the Kitchen Floor to a 7-Figure B Corp Brand: How Kristi Soomer Built Encircled With No Fashion Experience


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Armed with a second-hand sewing machine, an idea, and a little bit of grit, Kristi Soomer built a 7-figure fashion brand from her kitchen floor.

Today’s guest started her brand with no fashion background and some pretty sad sewing skills, but she had a passion for her brand mission and invested in mentors and service providers to fill in the gaps. Hear Kristi’s story about how she built Encircled and what it REALLY took for her to get there.

 

Here’s what you’ll learn: 

  • What it really takes to launch and grow a fashion brand
  • How to know when it’s time to invest in more inventory
  • The two things that were a total game-changer in Kristi's business
  • The one thing she wishes she invested in sooner
  •  

    Connect with Kristi

    Her Fashion Brand Website: Encircled.co

    http://Encircled.co

     



    Her Fashion Brand Instagram: @encircled_

    https://www.instagram.com/encircled_/

     

     

    Her Podcast: Brave + Boss

    https://www.kristisoomer.com/pages/the-brave-and-boss-podcast



    Her Podcast Website: 

    https://www.kristisoomer.com/



    Read the Full Transcript

    eCommerceBadassery.com/47



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    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

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    Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! 

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    eCommerce BadasseryBy Jessica Totillo Coster

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