Contributing recipes to NYT Cooking, avoiding the comparison trap, and working with the Barefoot Contessa with Lidey Heuck.

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Welcome to episode 470 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lidey Heuck.

How Working as Ina Garten’s Assistant Kicked Off Lidey Heuck’s Career as a Food Creator and Cookbook Author

Lidey’s first job out of college was as Ina Garten’s assistant — yes, you read that right! After 7 years working as part of the Barefoot Contessa team, Lidey has gone on to grow her own business as a food creator. She is a recipe contributor to New York Times Cooking, runs her own food blog, and recently published her first cookbook, Cooking in Real Life.

In this interview, she shares more about her experience working at Barefoot Contessa, how she balances creating content for different platforms, what it’s like to contribute to NYT Cooking, why she might want to open a brick-and-mortar shop, and so much more.

This is an enjoyable listen that will get you thinking about the many different routes a career path as a food creator can take. Hope you enjoy this fun episode as much as we did!

In this episode, you’ll learn about:

• Building a Food Career Through Unconventional Paths: Lidey's story proves you don't need a perfect path to land your dream food gig. Working for Ina Garten (the Barefoot Contessa!) launched her career, showing there's magic in unexpected opportunities!
• Growth Through Diverse Food Experiences: You'll hear about how her time at Barefoot Contessa was just the beginning. She went on to conquer TV shows, big publications, and everything in between. Get ready for some serious food world inspiration!
• Lidey's Recipe for Success (and How She Balances Her Projects): Lidey's a total rockstar, churning out recipes for her blog, cookbooks, and even the New York Times! We'll uncover her secrets for creating killer content across different platforms and keeping her sanity while doing it. Plus, a peek into what a typical day looks like for this busy bee (and maybe some recipe development tips!).

Resources:

• Lidey Likes
• Cooking in Real Life: Delicious & Doable Recipes for Every Day (a Cookbook)
• Barefoot Contessa
• Snackdive
• The Lost Kitchen
• NYTimes Cooking
• Substack
• Follow Lidey on Instagram and Facebook
• Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

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