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Kate LeVan is an author and a master of effective business communication. We’ve covered sales presentations on the podcast before but in this episode Kate goes deeper and more practical than ever.

What you will learn in this episode:

In this episode Kate shares –

* Why you should focus on differentiation during your presentation

* The benefits of knowing who is in the room and how they like to be communicated with

* How to use the “who, way, how” to structure a strategic presentation

Resources mentioned:

* LevanPartners.com

* Kate on Linkedin

* @KateLevanAuthor

* Book: Speaking with Strategic Impact: Four Steps to Extraordinary Presence & Persuasion

* Sales School presentation structure

Transcript:

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