A Well-Designed Business® | Interior Design  Business Podcast

478: Amber Dawn Roy: The Courage to Launch Boldly


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Welcome to the show! Today, Amber Roy, the principal of the recently launched design firm, Amber Dawn Interiors joins us. Amber's approach to design is to find a balance between old and new, and between trends and timelessness. Her goal is to get to know her clients and understand what makes their hearts sing so that she can turn their homes into a reflection of who they truly are. In today's episode, Amber shares an 'aha' moment she experienced while listening to LuAnn being interviewed on Amber de la Garza's podcast, The Productivity Specialist. She talks to us about her first design project and the ingenious way she launched herself as an interior designer at the end of it. She also shares the intentional things she did just before, and in the weeks immediately after opening her business, to make herself known to potential clients, build relationships both within and outside of the design industry, and get her new business off the ground. Listen in today, to find out about Amber and how she got her successful new business up and running.

Amber, who is also a realtor, has been passionate about interior design since she was a very young girl. As she grew, her interest in interior design also continued to grow and she eventually realized that she needed to put her passion to work. And so Amber Dawn Interiors was born. Amber has always been drawn to all things old, including houses and architecture. She feels that bringing in old pieces gives a place soul, and that warmth and balance are created by mixing old with new, so she loves to use heirloom pieces and incorporate antique and salvaged building materials. It is very important to Amber to create carefully and thoughtfully curated spaces, and she will go the extra mile to find the finishes and pieces that will give her clients the unique look that they really want. Be sure to tune in today, to find out more!

Show Highlights:

  • Amber explains what it was that moved her to email LuAnn.
  • Amber talks about her first project, to showcase her abilities as a designer.
  • Reaching out to potential collaborators, including Ethan Allen and Coastal Furniture.
  • Staging an open house in collaboration with a realtor.
  • The great benefits of collaboration.
  • Realtor's are good to partner with because they are an influential group of people.
  • Networking is Amber's current strategy for building relationships.
  • What it takes to create a successful relationship-building event.
  • Discovering her mission and values.
  • An awesome opportunity that has come Amber's way.
  • You need to put yourself out there to become known.

Bio:

My passion for interior design began when I was a very young girl. I remember drawing floorplans for my "dream house" on the lined pages of my spiral-bound notebook. I remember staring out the window of the school bus, scoping out the houses that were down and out, imagining how beautiful they'd be if I could just fix them up. My interest grew as I did, and through the years I began to realize that I needed to put my passion to work. So, it is with immense pleasure and gratitude that I present Amber Dawn Interiors.

My approach to design is to find a balance between old and new, between trends and timelessness. It is so important to me to create a space that is carefully and thoughtfully curated- going the extra mile to find the finishes and pieces that will give you the look you want, but that won't be the same as your neighbor.

My goal is to really get to know my clients: their lifestyle, their likes, and dislikes, the way they use their space, the things that make them happy, what makes their souls sing! I want your home to be a reflection of you. I want you to turn every corner and see something that makes you smile.

I love to use heirloom pieces and incorporate antique and salvaged building materials. Having always been drawn to all things old, including houses and architecture, I feel that bringing in old pieces gives a space soul, and mixing old with new creates balance and warmth.

When I'm not designing spaces, you will find me with my two boys, Turner and Pierson, their Dad, my husband Tim, and my other family and friends. I may be singing some karaoke. I may be gardening. I may be traveling. I may be enjoying the sunshine or a glass of wine. Probably both. I may very well be admiring an old truck or a historic building. If you see me, say hello :)

Previous episodes mentioned in this show:

Amber De La Garza #385 and #436

Stephen Karlisch #369

Dala Al-Fuwaires #392

Nancy Ganzekaupher #15, #159, #256, #377, and #389

Carolyn Flannery #453

Jana Platina Phipps (The Trim Queen) #293

Darla Powell (Wingnut Social Media) #203 

Rebecca Richardson #330

Links:

Website: Amber Dawn Interior

Instagram: @amber.dawn.interiors

Facebook: Amber Dawn Interiors

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A Well-Designed Business® | Interior Design  Business PodcastBy LuAnn Nigara

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