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Today’s episode is inspired by something that many of us in the podcasting or even business world experience at some point: negative reviews. We covered negative client reviews a few weeks ago, but today I’m talking about a negative podcast review.

A few months ago, I received a review from a listener who was disappointed that I had ‘sold out’ because I started running sponsorship ads on the podcast. Now, I get it—change can be hard, and if you’ve been listening since the early days when there weren’t ads, this might feel different. But here’s the thing: sponsorships are what allow me to continue producing this show at a high level. 

And today, we’re going to break down exactly why sponsorships exist, the psychology of customer reviews—especially the star rating system—and how we can reframe negative feedback as a sign of engagement and care from the audience.

Let’s dive in.

Cool Things Mentioned

Featured Resources

I am honored to partner with two AMAZING companies to help improve your testing practice!

PAR is a long time supporter of the Testing Psychologist podcast, and I will continue to bring you featured items from their catalog! Listen to each episode for specific product recommendations and links. Learn more at www.parinc.com.

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The Testing Psychologist podcast is approved for CEU’s!

I’ve partnered with At Health to offer CE credits for podcast episodes! Visit this link to access current and past episodes available for CE credit. You can use code “TTP10” for a discount on ALL the course credits you purchase from At Health!

I’m a licensed psychologist and Clinical Director at the Colorado Center for Assessment & Counseling, a private practice that I founded in 2009 and have grown to over 20 clinicians. I earned my undergraduate degree in Experimental Psychology from the University of South Carolina before getting my Master’s and PhD in Counseling Psychology from Colorado State University. These days, I specialize in psychological and neuropsychological evaluation with kids and adolescents.

As the host of the Testing Psychologist Podcast, I provide private practice consulting for psychologists and other mental health professionals who want to start or grow psychological testing services in their practices. I live in Fort Collins, Colorado with my wife (also a therapist) and two young kids.

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