Do you have a clear system to evaluate the performance of your gym coaches? Or are you just hoping they’ll do their best and grow on their own?

Many gym owners don’t have a structured plan to develop their coaches' skills or reward them for hitting performance benchmarks. But without a solid evaluation system, these gyms risk high turnover and stagnation (not to mention missed opportunities for growth).

In this episode, Tim and his fitness director, Zach, break down the "4x5 Performance Evaluation" tool that gyms worldwide are now adopting. This system allows coaches to be graded in four critical areas – teamwork, standards, client experience, and expertise – on a scale of 1 to 5, and it gives your coaches the possibility for continuous improvement.

Tim and Zach talk about the impact of this tool, how it helps coaches understand exactly what's expected of them, and how it can elevate both individual and team performance. They also explain why this approach makes all the difference in creating a sustainable, thriving business.

So, if you’re serious about helping your coaches grow, keeping them engaged, and ensuring your gym operations run smoothly, this episode is for you.

Tune in to learn in just 10 minutes how the 4x5 system can transform your gym’s coaching culture.

Let's dive in! 

Key Takeaways:

• Intro (00:00)
• 4x5 performance evaluation tool for coaches (00:57)
• Four categories breakdown (02:24)
• Scoring system and potential for bonuses (04:23)
• Review process and development (08:25)

Additional Resources:

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- An app designed for semi-private training - Semi Private Pro 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle 

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