You own your email list, which means that no matter how platforms like Facebook and Instagram may change, you always have a way to market directly to your audience. But what good is an email list if the emails you send aren't opened or otherwise don't get you the desired response? In this Silver Dollar episode, we share the techniques we've tested and reveal the ones that consistently return the best results. Listen to find out our best-performing subject line and the tactic that compels recipients to click, the point in your sales funnel where you should send shorter emails, when you should use plain-text emails for the best results, and whether it is better to have an email come from one person or your company or brand name.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

Blogs

· "How to Write an Email Marketing Newsletter: A Guide for People Who Aren't Writers (or Even Marketers)"

· "The Best Email Segmentation Strategies for Real Estate Agents"

· "Exploring Email Marketing Analytics"

You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00 Introduction

0:51 An email list is your most important asset

2:14 Tip #1: Ask a question

4:22 Tip #2: Target your audience

5:49 Short vs. long emails

6:56 Tip #3: Always include a single CTA

8:16 Tip #4: Plain text vs. designed HTML

9:54 Tip #5: Follow up produces conversions

13:08 Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/